Your go-to guide for carving out your unique spot in the bustling world of hairstyling.
The Niche It Down Course
Here’s the real deal: investing time in working ON your business rather than just IN it promises a much better return, especially if you’re not attracting your ideal clients. Start by defining your niche and market directly to that. Trust me, it’s a game-changer.
By focusing on what truly matters, you’ll draw in the right crowd and set yourself up for lasting success. And that’s exactly what this course will help you do.
Ever been told that the secret to success in the beauty industry is to say Y E S to everyone and focus solely on filling your chair?
It’s time to ditch that outdated advice.
So you can do only what you love while making a great income.
Market it effectively
Price it effectively
Niche down your service
This course will help you
Sound like you?
Wants to learn how to transition their clientele into a speciality niche
Needs a step-by-step blueprint to help them get clear on their speciality
Is afraid of saying NO to all of their current services, and is looking for a way to say YES to what they really want to do
This is for the hairstylist who…
What’s in The Niche It Down Course?
Transitioning Your Clientele
Module 03
- Transitioning current clientele to make room for New Niche Services
- Email templates to communicate to clients about service changes + updates
Discovering Your Niche
Module 01
- Understanding the Power of Niching Down
- Identity + Skill Set workbook
Define Your Niche
Module 02
- Create your Niche Statement + Offerings
- Worksheet to define specific service list with pricing
-angela B., stylist
I had the pleasure of sitting with Sam, I was able to ask her all the questions I'm too embarrassed to ask since I've been doing hair for a long time. Same is a G. She's very educated on price points and marketing strategies. I really enjoyed working with her.
"She helped give me ideas on how I can better accommodate my dream clientele and she laid out my hourly rate that would make me more money."
-Ashtyn R., stylist
Samantha's course helped me calculate how much I should be charging for the services I am providing! It can be easy to let your finances get out of control, but knowing how much your charging and why is very important...especially in the hair industry. I wouldn't know how to properly charge if it weren't for her educational program!
"I wouldn't know how to properly charge if it weren't for her educational program!"
-Bri B., stylist
Samantha helped me gain perspective and get clear on the peaks and valleys within my business. She coached me on increasing my profitability while navigating my emotional connection with clients. It was the confidence booster I needed to move forward.
"Samantha helped me gain perspective and get clear on the peaks and valleys within my business."
Self-employed stylists have economic independence in their professional and personal lives. Samantha's sweet spot is advising independent hair professionals on the numbers that run their business. She believes financial savvy-ness can be learned and she's here to guide you.
She dreams of a world where...
Founder Samantha Piercy has lived the transition from can't make rent to six-figure salon owner. She saw a gap in coaching marketing and founded AWH with the goal to fill it. While other coaches are teaching Instagram hacks, Samantha is part older sister, part unofficial financial advisor ensuring you can balance your books as well as bookings.
Your math guru, mentor, and *business hype girl* helping you balance the books and stress so you can build an empowering hairstyling business.
Samantha Piercy
about your mentor
your Price = $97
value of $190
$30 NOW FREE
$30 NOW FREE
$30 NOW FREE
→ Skill Set Workbook:
→ Service Listing & Pricing Worksheet:
→ Email templates for client communication:
→ Skill Set Workbook:
→ Service Listing & Pricing Worksheet:
→ Email templates for client communication:
Workbooks + Templates
→ The power of niching down
→ How to find your niche
→ How to price your niche
→ How to transition current clientele
→ The power of niching down
→ How to find your niche
→ How to price your niche
→ How to transition current clientele
You'll Learn
Yes, for more information click here.
Is one-on-one mentorship available with Samantha?
No, there is one full payment for this course.
Is there a payment plan available?
All courses are non-refundable.
Is the course refundable?
This course is meant for rental independent hairstylists.
If you’re looking to streamline your business and make more money by niching down and doing just what you love (and marketing to get the right clients to make it financially incredible), then The Niche It Down Course is absolutely the place for you.
